Does Affordable Search Engine Optimisation exist?

Whether you want low cost, cheap, cost effective or affordable search engine optimisation for your company website, ask yourself, "Is this really achievable?". Well, like all answers to ambiguous questions, then "it depends".

What is affordable? Basically by definition it is whether you have the means to pay. Affordable Search Engine Optimisation should be looked at in terms of payback. If I pay "x" amount for my search engine optimisation services, then I should expect a minimum payback of "3x" over a specific timescale, normally 6 months in the case of search engine optimisation.

At Rain Dance Software Solutions, a Welsh internet marketing company, on average they see a 400% return on investment on their affordable search engine optimisation services. So what makes them so affordable?

Mark Andrews, Managing Director at Rain Dance explains "We provide an affordable search engine optimisation service by offering solutions that are constantly lower cost when compared on a like-for-like basis with our UK competitors. However our biggest differentiator is that we do not charge a set up cost that typically could be a £1000. We understand our clients budgetary constraints, we always aim to propose an affordable price plan suited to their needs, requirements and expectations."

But being low cost, does that mean they cut corners?

Andrews goes on to say " By offering a guarantee, we are not just cheap, if we fail in our SEO goals, then the customers has a cast-iron money back warranty. We can not afford to cut corners! We genuinely have affordable search engine optimization solutions. No start up fees coupled with an affordable monthly subscription, no tie in and no minimum term contract means for no risk. Customers have the piece of mind to cancel at any time, not that any ever do!"

Money being spent on affordable search engine optimisation should not be seen as an overhead. In fact, it should be seen as quite the reverse, it should be seen as an investment with a payback that will generate significantly more income in the long run then was spent. "Is it affordable?" is not the question, the question is in fact "Can we afford not to do it?".